Conceptualist / Associate Creative Director

SAMSUNG Behind Maestros

A one-year production, stepping in the lives of the most exciting (and odd) personalities of the crafts world.

More than 60 video lessons shot, live interactive classes, problem-solving of all sorts and a very special bike conceived, designed, and handcrafted. Five Maestros still calling me just to say hello, asking for advice on handling technology, as well as their new fame.

An absorbing, exciting project that gives a beautiful meaning to all the afternoons spent with my father learning how to fix domestic electrical systems or how to build a loft bed with Inox tubes.